Confident Content: The DIY Content Marketing Audit Part Three: Getting More Eyes On Your Business

Find out what you need to do to get more eyes on your business - and check if you're ready for this stage of marketing in episode 6 of Confident Content with Rachel Klaver

Show Notes
Leave a Comment

We’re part three on the mission to find out where you can work on your content marketing (and we’re focusing on social media content for this episode)

In this episode we’re focusing on the NOTICED stage. This is the moment that people discover you, and who you are. This is your chance to shine.

We need to make sure when someone notices us, they stick around. This means our bio needs to be clear, and the rest of our content needs to be a good fit. (This is what we’ve covered in the previous two episodes).

This was traditionally the part where I’d have taught you to put all your “how to” content - but there’s been a shift and the old HOW TO content we used to love is not building trust the way it used to.

We often want to grow an audience as fast as possible. But we are business owners, not content creators and we’re here to get more paying customers (right?)

So this is the last part of our content marketing activity we action. My coaching clients need to earn the right to start creating this content. I recommend you do too.

There are three types of content we create at this stage, and you get to choose the type that fits you best. We also get to choose the format (it’s not always video)

So get ready to plan for niche domination, because this is the podcast all about how to get your noticed.

In this episode we cover: