Episodes

What are the common personality traits of your ideal customer? And what values do they hold that make buying from you such a great fit? This is part two of a series on using Psychographics to determine your ideal audience. …

This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok. I’ve been creating some content around thriving during the recession as a small business owner and this person made the c...

If you’re a business owner with big dreams, at some point you’re going to need more help than just you to reach them. Using outsourced help can feel scary initially as it’s all about investing in something and someone else …

What’s the next steps in growing a small business where some of your work is products, and some of it is one of pieces? This is the question I helped Benadette Ballantyne answer for her art business in today’s live …

One of the worst things you can waste your money on as a small business owner is outsourced marketing. And the two biggest sucks of money are often SEO and social media marketing. Before all those offering those services come...

I adore content marketing because it makes getting hot leads coming in at scale, with low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you c...

There’s nothing worse than creating content that just attracts the sound of crickets. And look - it’s going to happen to all of us in some capacity at some stage, and that’s normal. What’s not normal or good is if …

Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child …

I’m using the phrase “Imagine how thankful March Rachel will be if you do this now” when working on my marketing tasks at the moment. I’m looking at a very booked March and April, and anything I do now to …

My heart dies a little everytime I spy any business saying they can’t see the point of email marketing but ESPECIALLY when it comes to ecommerce and retail Before I introduce my live coaching client today and her incredible b...

My brain started to switch off when I read content created by AI. There are tells. And I swipe on by. That’s not the worst of it though. I have also noticed I trust that brand a little less. I …

Before you even start to write your course you should think about how you’re going to market it. Big call I know, but here’s the thing… If you exert all your energy on creating the course, you’ll forget to make …

We know we need a website for our business, but are we expecting less from it than we should? Back in the day people used to call websites a “brochure.” While some people still just see it as a must …

Are you terrified of failing? Worried to show your less than perfect efforts? Scared if someone's there ready to stand and shout LIAR LIAR every time you show up? (Queue The Princess Bride fans!) Or perhaps the technical stuf...

If you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you. Today I help my client Siobhan Richards find a …

One of the worst things about using organic content marketing to build out your business and get those leads in is that it can take time And while it’s happening you still might need to get some leads today. Every …

Webinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for y...

Should we talk about politics in business posts, or as part of our marketing? For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes. That’s ...

If you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you. Marketing requires goal setting, focus, and energy and we’re going to talk …

One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do. However after the first flurry of excitement it’s so simple …

our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that...

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part THREE of …

Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days. Yet I see so many small business owners still try to overcomplicate the process, or try ...

The growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence. (This fee...